How It’s Done Blog


KJ on Kids and Branding on Slate

I’ve got a piece on Slate this week on kids and brands (one of my favorite fellow writers asked me what I was branding them with–a Bar Double X, perhaps?) I’d love it if you’d come, read and argue away.

The One Thing You Can Control About Your Kid

Anyone who writes about parenting knows that baby names are a click-thru gold mine. Parents—and soon-to-be-parents and maybe-parents and wannabe-parents and maybe even nonparents—are endlessly fascinated with the subject of what we can, might and do name our kids. The Huffington Post offered a sneak peak at possible top girl names and boy names of 2010. The ratings aren’t based on what kids are actually named (for that, we have to wait for the annual report from the Social Security […]

Problem for Creative Students: Save Your School

Newsweek just published a report by Po Bronson and Ashley Merriman on the “Creativity Crisis.” For the first time since creativity testing was developed, scores in the U.S. are dropping. No one knows why (although television and video games are given the inevitable mention), and why isn’t the authors’ focus: instead, they set out to figure out what schools and parents could do to nurture creativity in kids. It’s a persuasive piece, and from my position as a privileged parent […]